In a recent CBS interview, Coldplay frontman Chris Martin compared himself to a cartoon panda, but in the new video for swooping, R&B-tinged Mylo Xyloto anthem “Paradise,” he and his bandmates set their sights even bigger, dressing up as the largest land animal. Filmed in South Africa by director Mat Whitecross, who has also worked on several previous Coldplay videos (“Violet Hill,” “Christmas Lights”, “Lovers in Japan”), the clip gives us a brief glimpse of some graffiti reminiscent of Whitecross’s recent video for fellow Mylo Xyloto cut “Every Teardrop Is a Waterfall.” But mostly it’s about a guy in an elephant costume, looking for his band so they can leave the savanna and go on tour. Maybe this is how you know Martin and wife Gwyneth Paltrow have two young kids? There’s probably a lot of Babar in their lives.
Martin, bassist Guy Berryman, drummer Will Champion, and guitarist Jonny Buckland haven’t only been running around with trunks on their faces. They’ve also tapped Dutch DJ/producer Fedde Le Grand for a massive house remix of “Paradise,” which you can hear via Beatport. To get your own personalized Mylo Xyloto artwork based on your initials, head on over to the band’s official site. The album is due out on October 24.https://www.youtube.com/embed/gQA5gQQNkIo
