Coldplay's new video for Viva La Vida's "Strawberry Swing" will premiere online and in London movie theaters next week -- and from the looks of the preview, it's downright cinematic gold.

Directed by Brit visual artist collective Shynola -- the masterminds behind the videos for Radiohead's "Pyramid Song" and Beck's "E-Pro," among many others -- the clip features a superhero Chris Martin saving a damsel in a distress from a giant squirrel. In this alternate world, everything is drawn in chalk, except for Martin's clay-mation figure, and exploding planets exist side-by-side with Greek ruins and girls held captive in teacups!

The full video will be available on Babelgum on July 20, and it will be played in select British theaters before Brüno (in which Chris Martin makes an appearance) after July 22.