U2 Ink 12-Year Contract with Live Nation
The live music giant to manage merchandising, digital, and branding rights while the seminal quartet continue recording for Universal.
By William Goodman 03.31.08 3:46 PM
The times are a-changin': As veteran labels scramble to adapt to the evolving music industry and tap other sources of financial gain to recoup lost revenues, U2 have opted to sign a 12-year contract with Live Nation, which will now handle the band's merchandising, digital, and branding rights, as well as touring management.
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Story of the Year: The October Surprise
With Radiohead, Madonna, and Nine Inch Nails leading the charge against major labels, one month in 2007 may be remembered as birthing a revolution that shook the industry to its core. But have they truly created a brave new world?
By David Peisner 01.05.08 2:53 AM
October 10, 2007, is a day that will live in infamy in the hearts of major-label executives. That was the day Radiohead, after more than a decade with Capitol Records, self-released their seventh album, In Rainbows, digitally, without a price tag.
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