In a nutshell: The Memphis native's musical career got off to an early start after his dad gave him an ultimatum in 1995: Do your homework or give up your guitar. The decision was a no-brainer for Reatard (born Jay Lindsey), whose moniker comes from a misspelling on an early homemade cassette. "I moved out of my dad's house and never showed up for the first day of grade nine," he says.

It doesn't sound very cool, but D.A. Wallach and Maxwell Drummey, the Harvard alums who make up harmony-loving pop duo Chester French, owe their success to solid study habits. "We got deep into the canon of classic rock in the summer between our freshman and sophomore years," says Wallach, 22, whose ghostly pallor, goofy grin, and scarlet hair make him resemble a modern-day Archie.

Last winter, MGMT began to think the world might end. So Andrew Vanwyngarden and Ben Goldwasser did what any reasonable neo-hippie music majors would do: They decamped to a desolate sliver of Brooklyn and concocted some seriously freaky songs. "Something's about to go down," explains Goldwasser, a paisley headband keeping his brown curls in place.